Frantic Records was a subsidary of Arctic Records. It might seem strange for a label as small as Arctic to have a subsidary label. The phenomenon reflected the industry's makeup of competitive distributors in most markets. So while a large label would command the resources of the distributor, little labels had to rely on the threat of "pulling the line" and going to another distributor to get the most cooperation from a distributor. A second label was a constant reminder to a distirbutor that the label could always go to the other distributor if the label perceived a difference in their promotion or sales abilities.
